Five tips for successful fundraising with a JustGiving page

1. Personalise your message

The best fundraising pages tell a really good story. Let people know why you’re going to the trouble of raising money, and they’re much more likely to take the time to donate.

Explain why you have chosen to support MSF; some of your sponsors may not have heard of us so you need to tell them why you are going to the effort of raising funds for us.

2. Add photos and video

A personal photo makes your page much more engaging. You can also add YouTube videos that, along with photos, will help to bring your page to life.

The more interesting, compelling and imaginative, the more likely your supporters are to send your page on to their friends.

3. Tell everyone about your page

Before you email your entire address book, ask your closest friends and family to donate first.

An empty page can be a bit intimidating, so having a couple of donations on the page should encourage other sponsors. People tend to match the amounts already listed on the page, so if they’re generous ones, all the better!

Email your other contacts in groups (e.g. colleagues, running club, friends overseas etc) personalising your message each time.

4. Put a link in your email signature

Add your page’s web address, or one of JustGiving’s ‘sponsor me’ badges, to your email signature.

That way, every email you send raises awareness of your fundraising and attracts more donations.

5. Get a widget or badge

You can add an animated JustGiving widget to your website, blog, Facebook or MySpace page to advertise your page.

To see more tips on successful fundraising you can visit JustGiving’s ‘Clinic’ Blog

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